The Public Service Announcement graphically shows how children are constantly exposed to junk food and sugary drink marketing throughout a normal day. It depicts how these adverts are specifically designed to catch a child’s attention, inside and outside of the home, across a variety of media, with the use of appealing characters, toys, videogames and other promotions. The PSA asserts that exposure to junk food marketing influences eating patterns and preferences – contributing to a situation where a third of Mexican children are obese. The ad also shows the outcomes of obesity, including diabetes-related disability, heart disease and cancer. It ends by asserting that Our Kids Come First and calls for a complete ban on junk food marketing targeting children.