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Tobacco Control
Video Spot

Mauritius – Sponge

The Australian ad Sponge, which has been proven to be effective among smokers in various countries, was adapted into TV and radio ads in Mauritian Creole and Bhojpuri. The campaign also included Sponge billboards across the country, mounted in the lead-up to, and during, the TV and radio campaign, which launched during World No Tobacco Day and aired for three weeks in May.

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