The Australian ad Sponge, which has been proven to be effective among smokers in various countries, was adapted into TV and radio ads in Mauritian Creole and Bhojpuri. The campaign also included Sponge billboards across the country, mounted in the lead-up to, and during, the TV and radio campaign, which launched during World No Tobacco Day and aired for three weeks in May.
Recent Videos
Ghana – Road Safety – Stop Speeding
Karnataka, India – Road Safety – Helmet: Consequences
Indonesia – Tobacco Control – Story of Agus Dadam
Reflecting on 2023
Ethiopia – Road Safety – Esmlealem’s Story
Argentina – Road Safety – Slow down. Someone is always waiting for you.
India – Road Safety – The High Cost of Speeding: Story of Purushottama, Geethamma & Family
India – Road Safety – Speeding Can Cost a Family its Future: Story of Narkars
Mexico – Road Safety – Don’t risk it
Public Launch of U.N. Special Rapporteur on the Right to Health, Dr. Tlaleng Mofokeng’s, thematic report, “Food, nutrition and the right to health”