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Tobacco Control

Belarus – Brain

This PSA, Brain is from a series of  entitled, Every Cigarette is Doing You Damage, originally created in Austraila.The 30-second PSA is designed to turn smokers’ thoughts about quitting into active quit attempts by showing the graphic health harms of tobacco use. The PSA shows a smoker inhaling cigarette smoke, then cuts to an image of a stroke-damaged brain.

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