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Nearly three billion people (500 million households) rely on solid fuels to power rudimentary cookstoves, and the World Health Organization estimates household air pollution (HAP) to be the fifth greatest health risk in developing countries.
The “Cigarettes Are Eating You Alive” ads, along with the SMS and website, aim to inform millions of cigarette smokers and passive smokers about the serious impact tobacco has on their health, and to motivate them to quit—or ask loved ones to quit—before they become sick.