Around the Orthodox Easter period of 2018, Addis Ababa launched the “Brother” media campaign to curb drink driving, featuring a television and radio PSA centered on a heartfelt personal story from a man whose brother was killed by a driver under the influence of alcohol. The campaign was paired with heightened enforcement efforts through an increased number of drink driving checkpoints.
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Reflecting on 2023
Ethiopia – Road Safety – Esmlealem’s Story
Argentina – Road Safety – Slow down. Someone is always waiting for you.
India – Road Safety – The High Cost of Speeding: Story of Purushottama, Geethamma & Family
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Public Launch of U.N. Special Rapporteur on the Right to Health, Dr. Tlaleng Mofokeng’s, thematic report, “Food, nutrition and the right to health”